What is Long Tail SEO, you ask. Well it's probably what you shold be doing if you are just starting off with SEO. Long Tail SEO is about getting listed in search engines for longer and easier keywords. For example, instead if trying to rank for SEO Services, you try to rank for SEO Services and Tools. Less people will search for Long Tail results, but they will be much easier to rank for. The key is to rank for a large amount of Long Tail search terms and get steady staffic from all of them.
How do I do this? The best way to rank for Long Tail search terms is to create specialized pages for each term that you want to rank for. Fill these pages with relevant keywords and links, but not too much where it seems spammy. Also include your keyword in the title of the page. Long Tail can give you plenty of traffic if you do it right.
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