Wednesday, June 18, 2008

You Know You're a SEO Addict When...

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10. the first thing you check on a site is the is the source code for meta tags.

9. you search for the term you want to rank for everyday in four major search engines.

8. your name on webmaster forums has the word seo in it.

7. you keep starting more and more websites just to do seo on them.

6. you put seo above design so much that even if your sites do rank well nobody returns because they look soo bad.

5. you are known better online for your seo name than you are for your real name by people you actually know.

4. somehow, no matter what your talking about with someone, you always relate it back to seo.

3. seo is not just something you do, it's a lifestyle.

2. you've tried to explain to your parents what seo is countless times, yet they never understand and you will probably try again anyway.

1. You make a list about what makes you a seo addict...


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Monday, June 16, 2008

Introduction to SEO

This article is for people who are just starting SEO or Search Engine Optimization and want to learn what it is all about. SEO is about optimizing your site for search engines. This means creating relevant pages and getting relevant inbound links for the search term you want to rank in search engines for. There are all kinds if things that go into SEO form the title of your page, to the H1 tags, to the footer links at the bottom of your page. SEO is not just about what you do to your website. That is called on page SEO. There is also off page SEO. This has to do with backlinks or when people link to your site and the text of the backlinks.

How do I get backlinks?

There are three main ways that you get links to your site.

1. People love your content so much that they decide to link to it just because they like it. This is the best kind of inbound link.
2. Link exchanges. This means you and another site decide to link to each other for free. Google does not like 2 way links or reciprocal links as much as one that only goes to your site.
3. Paid links. This is when you contact someone that owns a site and pay them an amount per month or year to have a link on their site to yours.

There are other ways of getting backlinks such as putting links in you signature on forums but the three I described are used the most.

The main thing to remember when getting inbound links is to make sure they are from sites related to yours and the hyperlink text is relevant to your site. It is also good to have links from all different page ranks. Variety is the key here.

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Long Tail SEO

What is Long Tail SEO, you ask. Well it's probably what you shold be doing if you are just starting off with SEO. Long Tail SEO is about getting listed in search engines for longer and easier keywords. For example, instead if trying to rank for SEO Services, you try to rank for SEO Services and Tools. Less people will search for Long Tail results, but they will be much easier to rank for. The key is to rank for a large amount of Long Tail search terms and get steady staffic from all of them.

How do I do this? The best way to rank for Long Tail search terms is to create specialized pages for each term that you want to rank for. Fill these pages with relevant keywords and links, but not too much where it seems spammy. Also include your keyword in the title of the page. Long Tail can give you plenty of traffic if you do it right.

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Relevant Keyword Meta Tags

Meta tags may not be as big of an influence on search engines as they used to be but they still are a factor in your ranking. Your keywords should be 100% relevant to what is in the text of your page. You should not include words in your keyword meta tag if they do not appear in your web page. Some search engines even penalize sites that include words in their meta tags that are not in their page text. So, always include relevant keywords in your meta tags and place your most important one at the beginning.

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Black Hat VS. White Hat

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What is Black Hat SEO? Black Hat SEO is any kind of search engine optimization that does not follow search engin's rules or tries to trick their way into top rankings. Google does punish sites that use Black Hat SEO. Even if you are not discovered for your Blck Hat techniques, you most likely will be sooner or later. Also, Google may punish you for something you did years ago because what Goole doesn't know today, it may know tomarrow.

White Hat SEO

If you want to make your way to the top of Google the right way, White Hat SEO is for you. White Hat SEO uses traditional ways of reaching the top of Google like having relevant pages and a SEO friendly site. If you work your way to the top of Google with White Hat SEO, the long term goals will pay off. Black Hat SEO is more likely to get you rankings for a short amount of time, then drop suddenly with a penalty from Google.

How To Improve Your Alexia Rank



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Alexia Rank is based off of how many people with the Alexia toolbar visit your site. Since it is based off of this it makes it a very unreliable way of measuring traffic rank, yet in this flawed world we live in, many people still base the value of links from a site off of it. If you want to sell links on your site or the site itself, having a high Alexia rank will certainly help.
1. Download the Alexia toolbar - This will help because every time you visit your site it will help improve your rank.
2. Set your site as your homepage - If you set your site as your homepage, you will ge an Alexia visit every time you start your browser.
3. Others can help too - Tell your friends to download the Alexia toolbar and set your site as their homepage. This way every time you and your friends open their web browser, you will get an Alexia visit.
4. Offer an Alexia toolbar downlaod on your site - If you allow people to download the Alexia toolbar on your site then your visiters will also have the Alexia toolbar getting you an Alexia visit each time they visit. Thsis is especially useful if you have returning visitors.
5. Get targeted webmaster traffic - Since Alexia is based off of how many people with the toolbar visit your site, you will have a higher rank if your visitors have tyhe toolbar and usually webmaster type people will have the toolbar. So if you get traffic from people who are in to computers and technology, your rank may be higher. Webhosting sites and sites simialr to them will most likely have a higher Alexia Rank.
I hope this has helped you start working towards a higher Alexia rank. For more FREE SEO HELP visit SEOJoe.com